Answer is: Titles written in that way. Titles which do not give an answer in itself but temp people to click them further in a story.
When I taught journalism one of the most important rules was to load the most important information in to the title and the first lines of the story. However they had to be written in a way which tempted people to read more.
In a era of the internet many of the mass media is living in "The Economy of the Clicks". This means that in order to find out what is the answer to the "question" raised in a title, you have to click further in to the story. When people share articles to Facebook or Twitter, you do not see the informatio in a shared "infobox" but have to click further.
Don't waste my time. I do not click that kind of stories. Never.Time is my most valuable asset and it irritates me when someone is wasting it. I want my information here, now and fast - not after clicking. Are journalist nowdays just click pimps?
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When I taught journalism one of the most important rules was to load the most important information in to the title and the first lines of the story. However they had to be written in a way which tempted people to read more.
In a era of the internet many of the mass media is living in "The Economy of the Clicks". This means that in order to find out what is the answer to the "question" raised in a title, you have to click further in to the story. When people share articles to Facebook or Twitter, you do not see the informatio in a shared "infobox" but have to click further.
Don't waste my time. I do not click that kind of stories. Never.Time is my most valuable asset and it irritates me when someone is wasting it. I want my information here, now and fast - not after clicking. Are journalist nowdays just click pimps?
.
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