I write in margins

Hahaha. Today I landed as one of the first persons to Old Spice's new digital campaign and I bet this will definetly get some awareness in social media. Mr. Wolfdog, Old Spice's new marketing director, presents the hard facts of the life in the advertising branch and yes, sometimes you have to eat people in that sector too. Old Spice, formerly known from the iconic appearance by Fabio, has now recruited an wild animal deep from the forests. Mr. Wolfdog. The best expert to work as marketing director for company's new Old Spice Wild collection. The first video appearance of the new marketing director is hilarious. And the remarks how the advertising and marketing branch works hit the bull's eye as well. But there is more. It gets even better. At the end of the video there is a link to the mrwolfdog.com - click it . Wow! The first major brand doing hommage for the web page design of the 90's and suprisingly it does work. I salute! Old Spice got it. This will spr...

Yesterday evening I published a photo from my local pub in Facebook. It was a photo from a sign announcing a new drink called StarWars (Tähtien Sota in Finnish) made up by Hugo's bartender. Ja llu, a.k.a Jaloviina is Finland's Jack Daniels. Known as a drink for rockers, poets and bohemians. A real classic. Jaloviina won Finnish hearts in 1932 when the Prohibition was abolished in Finland after 13 years in practice. Jaloviina (noble spirits, free translation) is cognac blended with grain spirit. Blending ratio is expressed with the stars. One star Jaloviina's blending ratio is 1/4 of cognac, two stars' (came back to the market this year due to 80th Anniversary) 1/2 of cognac. So, the loving relationship and the cultural roots of the plausible succesful image sharing were existing. I published the photo in my Facebook account yesterday around 8 PM. Now, 19 hours later it has become viral. Through my account it has 550 shares, and when some people adopted my phot...