Yesterday evening I published a photo from my local pub in Facebook. It was a photo from a sign announcing a new drink called StarWars (Tähtien Sota in Finnish) made up by Hugo's bartender. Ja llu, a.k.a Jaloviina is Finland's Jack Daniels. Known as a drink for rockers, poets and bohemians. A real classic. Jaloviina won Finnish hearts in 1932 when the Prohibition was abolished in Finland after 13 years in practice. Jaloviina (noble spirits, free translation) is cognac blended with grain spirit. Blending ratio is expressed with the stars. One star Jaloviina's blending ratio is 1/4 of cognac, two stars' (came back to the market this year due to 80th Anniversary) 1/2 of cognac. So, the loving relationship and the cultural roots of the plausible succesful image sharing were existing. I published the photo in my Facebook account yesterday around 8 PM. Now, 19 hours later it has become viral. Through my account it has 550 shares, and when some people adopted my phot...