In no other place than in Britain you realise that the sports is a cultural thing. What we follow in the TV, what newspapers cover and mostly, what Intersport is selling to us defines us as an athletes. You do not find skates, ice hockey stuff, floorball equipment, skiis or Finnish baseball in a highstreet sports' supermarket in the heart of England in Cambridge. You find rugby, land hockey, darts and pool/snooker (+swimming) in the premier floor. But there's a one sports which unites as all: Football :-) And as a <3 of a game. It's fantastic!