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Do You Read Small Print? Evernote's Giant Leap for EEA Users.

On 17th November (2012) Evernote sent an important note for its users . Surprisingly I have not seen many commentaries for this dramatic announcement. Evernote is a digital storage for your memories - photos, receipts, notes, documents - storaged in to the cloud, accessible from any device. Wonderful service answering to real user need. Evernote's announcement is the first big move from the major American digital service provider in realisation that they are a global company. Working under "US [Californian] legislation" can be an real obstacle when seeking growth potential from the enterprise customer sector. Major changes Evernote is doing : Less legal jargon making small print readable and understandable for the users Establishing Evernote GmbH in Switzerland. For "users in the European Economic Area, this means that Evernote GmbH is the data controller for data protection purposes. Arbitration of the disputes on individual basis between the user and...

When Your Photo Goes Viral: Honoured or Infringed?

Yesterday evening I published a photo from my local pub in Facebook. It was a photo from a sign announcing a new drink called StarWars (Tähtien Sota in Finnish) made up by Hugo's bartender. Ja llu, a.k.a Jaloviina is Finland's Jack Daniels. Known as a drink for rockers, poets and bohemians. A real classic. Jaloviina won Finnish hearts in 1932 when the Prohibition was abolished in Finland after 13 years in practice. Jaloviina (noble spirits, free translation) is cognac blended with grain spirit. Blending ratio is expressed with the stars. One star Jaloviina's blending ratio is 1/4 of cognac, two stars' (came back to the market this year due to 80th Anniversary) 1/2 of cognac. So, the loving relationship and the cultural roots of the plausible succesful image sharing were existing. I published the photo in my Facebook account yesterday around 8 PM. Now, 19 hours later it has become viral. Through my account it has 550 shares, and when some people adopted my phot...