When I in year 2007 visited both Samsung's and LG's research centres in South Korea, it was easy to see who would be the winners of the era of media convergence . Already then we could see concepts where mobile phone, TV, personal computer and all other home electronics were borrowing features from each others. In addition they would perform tasks together. Our group entering to LG Tower in April 2007. Today we are living in that period where portable devices resemble more and more full blood home entertainment systems, TV's opens up to the internet and offers telecommunication services, washing machines are measuring dirtyness of the clothes and suggest you the right washing program, a fridge will check your shopping list against the items existing in the fridge and removing the ones from the list which you already have in fridge - and so on. And new services are just around the corner. Winners of this competition will be the big Korean manufactures who did not amput...