Do You Read Small Print? Evernote's Giant Leap for EEA Users.

On 17th November (2012) Evernote sent an important note for its users. Surprisingly I have not seen many commentaries for this dramatic announcement.

Evernote is a digital storage for your memories - photos, receipts, notes, documents - storaged in to the cloud, accessible from any device. Wonderful service answering to real user need.

Evernote's announcement is the first big move from the major American digital service provider in realisation that they are a global company. Working under "US [Californian] legislation" can be an real obstacle when seeking growth potential from the enterprise customer sector.

Major changes Evernote is doing:

Less legal jargon making small print readable and understandable for the users
Establishing Evernote GmbH in Switzerland. For "users in the European Economic Area, this means that Evernote GmbH is the data controller for data protection purposes.
Arbitration of the disputes on individual basis between the user and the company by mutually accepted arbitration administrator. This protects the company against expensive class actions and protecting single users for filing expensive lawsuits. Company even will pay arbitration costs for the minor disputes.

This is really big news and as a users from EU/ETA countries it takes away much concerns on your data privacy, protection and your rights as a consumer/user. I wonder whether services like Facebook, Dropbox and Flickr would do the same. They also storage our data, but what happens if they mess that up?

Screenshot of Evernote - storaging service of documents and digital memories.

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